Sober Flex

Contributed by 4As Staff · 4As

Sobriety shifts from stigma to status symbol.

Evidence

• 61% of Americans report decreased interest in drinking since first trying it — 63% among Gen Z.
• Eventbrite recorded a 92% rise in sober-curious events between 2023–2024.
• Alcohol-free DJ events spiked 478% over the same period.

Sources

• Talker Research — Nearly 2 in 3 Americans have decreased interest in drinking
• AOL / Yahoo — The sober-curious generation

Last verified 2026-07

Mash it with