Stacked Optimization

If Sober Flex plays out broadly

At scale, sobriety becomes a default social identity marker, not an exception — alcohol brands compete for a shrinking pool of occasion-based drinkers while zero-proof categories become mainstream retail staples.

If Body as Beta plays out broadly

At scale, the human body is treated as a continuously upgradable platform via drugs and interventions, collapsing categories like food, fashion, and fitness that assumed a static body.