THC Halo

Contributed by 4As Staff · 4As

Cannabis drinks inherit alcohol's social ritual.

Evidence

• Nearly half of Americans think THC products should be as normalized as alcohol.
• Support is highest among Gen Z (51%) and millennials (60%).
• Respondents preferred THC beverages (33%) over smoking (28%).

Sources

• Talker Research — Nearly 2 in 3 Americans have decreased interest in drinking

Last verified 2026-07

Mash it with